{"id":33690,"date":"2023-11-27T05:24:44","date_gmt":"2023-11-27T05:24:44","guid":{"rendered":"https:\/\/www.smartbusinessdaily.com\/?p=33690"},"modified":"2023-12-12T05:46:04","modified_gmt":"2023-12-12T05:46:04","slug":"amazon-a-plus-content-mastery","status":"publish","type":"post","link":"https:\/\/www.smartbusinessdaily.com\/amazon-a-plus-content-mastery","title":{"rendered":"Amazon A+ Content Mastery: Creating Compelling Product Pages"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What is your primary concern when you sell on Amazon? Increase sales by minimizing ad costs. Isn\u2019t it?\u00a0 Amazon offers many services and features to make your product listing market itself. Sounds interesting? There you are!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon A+ content is a powerful feature offered to brand owners on Amazon. This allows you to showcase your brand and product in a custom-made or self-designed module.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Let\u2019s go deeper into every aspect of A+ content so that you can start making your listing more attractive.\u00a0<\/span><\/em><\/p>\n<h2><strong>What Is Amazon A+ Content?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A+ content on Amazon is everything you want to tell about your product. You can use multimedia, including high-quality images, high-definition videos, and creative copies to communicate with the customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can create your content either in self-service modules or Amazon Builds modules. In the former case, you will get the complete freedom to create and control right from the outline to the content. You have great control over your page layout and design as well as the page content that includes images, videos, and copies. Sellers with experience in branding and marketing their products can opt for this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of Amazon Builds, Amazon helps you with creating the A+ content for you. All you need to do is to send the content, images, etc. to Amazon. It will choose the best suitable layout and design for your product.\u00a0<\/span><\/p>\n<h3><strong>Cost<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It varies with how you want to leverage your A+ content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose self-service modules, you may need to pay around 400 USD per listing. If you choose Amazon Builds, the payment per listing will be around 1500 USD.\u00a0<\/span><\/p>\n<h3><strong>Who can use<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The A+ content service is available only to brand owners and professional sellers who are recognized as brand owners by the <\/span><span style=\"font-weight: 400;\">Amazon Brand Registry<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create A+ content, you need to meet the following eligibility criteria:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The brand should own a registered text-based or image-based trademark that appears on the product or packaging.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only the Trademark owner can submit the brand registry application.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to do brand enrollment.<\/span><\/li>\n<\/ul>\n<h2><strong>Difference Between Basic A+ And Premium A+ Content<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Basic A+ content: <\/b><span style=\"font-weight: 400;\">This is freely and unlimitedly available to all the sellers and vendors on Amazon.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Premium A+ content:<\/b><span style=\"font-weight: 400;\"> You can choose from the free modules and the 16 extra modules to design your layout. There are two more extra module slots than the basic A+.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Amazon claims to raise your sales by 20% with the premium A+ content. Amazon Premium A+ content is an exclusive tool and is available to eligible brand owners registered under the Amazon Brand Registry. The eligibility is based on the past content.\u00a0<\/span><\/p>\n<h2><strong>How To Create A+ Content For Your Product<\/strong><\/h2>\n<p><em><span style=\"font-weight: 400;\">Follow the steps below to create A+ content for your product:<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Login to your vendor central account\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose Merchandising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click A+ Details Pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose from the options Self Service and Amazon Builds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you choose Self Service, enter the ASIN you want to create the content for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click Build Layout and select from the 12 available options of layout modules. You can use up to five modules per page.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click continue after selecting the module and upload your images and content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can see how your page looks by clicking Preview<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you are happy with the layout and design click \u201cadd to cart\u201d\u00a0 and see the final price<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you choose \u201cAmazon Builds\u201d, you only need to upload the images and content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter a descriptive project name that is easy to remember<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preview before publishing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you are satisfied, click \u201cfinish\u201d\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If Amazon approves your A+ content and layout, it will go live in seven business days<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If Amazon rejects your design, you can make changes and resubmit for approval<\/span><\/li>\n<\/ul>\n<h2><strong>Benefits Of Using A+ Content On Amazon\u00a0<\/strong><\/h2>\n<h3><strong>Full digital shopping experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It gives the customers a seamless virtual experience of the product. You can make your content as attractive as possible, with high-quality images and videos.<\/span><\/p>\n<h3><strong>Attracts shoppers effortlessly<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If the customers truly wish to purchase a product, they will read through each sentence of your product detail page patiently. But what if a customer accidentally sees your product on Amazon? Amazon A+ content grabs the attention of these customers with its high-quality graphical content.\u00a0\u00a0<\/span><\/p>\n<h3><strong>Easier to skim through<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The A+ content is arranged in such a way that the customers can easily skim through it. The other major benefits of A+ content include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It highlights your product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improves conversion rate with its attractive content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduces returns and negative reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showing product info in great detail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It tells your brand story<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-33705\" src=\"https:\/\/www.smartbusinessdaily.com\/wp-content\/uploads\/2023\/11\/Amazon-A-Content-Mastery.webp\" alt=\"Benefits Of Using A+ Content On Amazon\u00a0\" width=\"764\" height=\"509\" srcset=\"https:\/\/www.smartbusinessdaily.com\/wp-content\/uploads\/2023\/11\/Amazon-A-Content-Mastery.webp 626w, https:\/\/www.smartbusinessdaily.com\/wp-content\/uploads\/2023\/11\/Amazon-A-Content-Mastery-300x200.webp 300w, https:\/\/www.smartbusinessdaily.com\/wp-content\/uploads\/2023\/11\/Amazon-A-Content-Mastery-370x246.webp 370w, https:\/\/www.smartbusinessdaily.com\/wp-content\/uploads\/2023\/11\/Amazon-A-Content-Mastery-20x13.webp 20w, https:\/\/www.smartbusinessdaily.com\/wp-content\/uploads\/2023\/11\/Amazon-A-Content-Mastery-150x100.webp 150w, https:\/\/www.smartbusinessdaily.com\/wp-content\/uploads\/2023\/11\/Amazon-A-Content-Mastery-72x48.webp 72w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/><\/p>\n<h2><strong>Amazon A+ Content Guidelines<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Although a good A+ content will not help you improve your page ranking, it will act as a value addition to your brand and product. To create a viable A+ content, you need to follow the guidelines.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After creating the A+ content, you need to optimize it for better performnace.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once gone live, you can not take more than two business days to make edits to the content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can not mention the name or other details of your competitors or their products in your A+ content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose wisely the products you want to create A+ content for. Only five product listings are available for a seller.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>Optimizing Amazon A+ content<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Here is how to optimize your A+ content<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create easy-to-understand content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide quality images and infographics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the information unique and relevant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answer important and some common questions asked in reviews or competitor listings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add keywords to images. It will be indexed not by Amazon but by Google<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research on competitor content and make improvements to yours accordingly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow brand guidelines<\/span><\/li>\n<\/ul>\n<h2><strong>Amazon A+ Content Best Practices<\/strong><\/h2>\n<h3><strong>Follow the A+ content guidelines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The safest way to create flawless A+ content is to follow the guidelines. This will let you know the dos and don\u2019ts of creating A+ content.\u00a0<\/span><\/p>\n<h3><strong>Clear and concise content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It is not always the longer content that converts more. A concise and easy-to-understand content is more than enough.\u00a0<\/span><\/p>\n<h3><strong>Balanced use of text and images<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Images can speak volumes. A balanced use of text and images in your A+ content is worthier than long paragraphs of written text.\u00a0<\/span><\/p>\n<h3><strong>Take customer reviews into consideration<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Use customer reviews to understand the customer&#8217;s interests. This will help you craft highly efficient A+ content.\u00a0<\/span><\/p>\n<h3><strong>Talk about your USP<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ensure your content conveys clearly about your USP, the most important feature that makes your product unique.\u00a0<\/span><\/p>\n<h2><strong>The Don\u2019ts Of Creating A+ Content On Amazon<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not compromise on quality when using images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not violate the policies of Amazon<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not duplicate product images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not link to other websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid using special characters or symbols<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not give contact information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not overuse capitalized letters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not use third-party quotes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do not use buzzwords (sustainable, impact, synergy, freemium, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid debatable claims such as \u201cthe top\u201d, \u201cthe smartest,\u201d etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strictly avoid grammatical errors, spelling mistakes, and factual errors.\u00a0<\/span><\/li>\n<\/ul>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Having said all this, whether a new seller on Amazon needs to create A+ content is still a matter of debate. Indeed, it helps you differentiate your product from your competitors and there is no other feature on Amazon that is as easy and powerful as A+ content. Probably you can start from the basic A+ content and as your <a href=\"https:\/\/www.smartbusinessdaily.com\/questions-should-be-asking-your-business-grows\/\">business grows<\/a>, you can upgrade to the premium version.\u00a0<\/span><\/p>\n<p><strong>Read Also:<\/strong><\/p>\n<ul>\n<li><a title=\"Boost Traffic With Prime Content Marketing Services\" href=\"https:\/\/www.smartbusinessdaily.com\/boost-traffic-with-prime-content-marketing-services\/\">Boost Traffic With Prime Content Marketing Services<\/a><\/li>\n<li><a title=\"Top SaaS Content Marketing Strategy Methods to Scale up Your Business\" href=\"https:\/\/www.smartbusinessdaily.com\/saas-content-marketing-strategy\/\">Top SaaS Content Marketing Strategy Methods to Scale up Your Business<\/a><\/li>\n<li><a title=\"Banking Software Development Companies And How They Are Disrupting Creative Content Execution\" href=\"https:\/\/www.smartbusinessdaily.com\/banking-software-development-companies\/\">Banking Software Development Companies And How They Are Disrupting Creative Content Execution<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What is your primary concern when you sell on Amazon? Increase sales by minimizing ad costs. Isn\u2019t it?\u00a0 Amazon offers many services and features to make your product listing market itself. Sounds interesting? There you are! Amazon A+ content is a powerful feature offered to brand owners on Amazon. This allows you to showcase your [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":33693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-33690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon A+ Content Mastery: Creating Compelling Product Pages<\/title>\n<meta name=\"description\" content=\"Amazon A+ content is a powerful feature offered to brand owners on Amazon. 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